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Do you know what your ‘seo expert’ is doing? It could be damaging your brand!

If you are a blogger, you will have almost certainly come across seo/link spam – this takes the form of irrelevant comments left on a blog post solely for the purpose of getting a link back to their site (ideally in the comment itself, but also as the link associated with the name of the poster). The ‘wisdom’ is that these links help boost the originators site in search rankings (with a bonus that someone might actually click on it).

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