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Review of Target Dry Element Jacket

Six months. That is how long it has taken to review the Target Dry Element Jacket I was sent. Much longer than usual (and I am sure much longer than Target Dry would have hoped!) Why did it take so long?

Firstly the lack of rain over the late summer and early autumn months made it fairly tricky to test a waterproof jacket (although sadly the recent rains and the resulting flooding has more than made up for it).

Secondly I hit review fatigue – reviews are tricky and take a surprising amount of time and with three products to review at the same time I struggled (so much so in fact that I am not intending to review anything in 2016!).

Thirdly I was slightly intimidated by Matt (hillplodder) with his excellent detailed (and timely) review of the Element Jacket. Show off.

Finally (and most poignantly) I was stuck pondering whether there is such a thing as a perfect waterproof jacket – a jacket that can hold at bay hours of torrential rain whilst removing every drop of moisture your body excretes without costing the earth.

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