Quite a while ago, Google launched a feature called authorship, which allows people who publish content online to link that content with their Google+ profile. The most obvious effect of this is that your Google+ profile picture and link appear in Google search engine ranks. I see this as having a real benefit for content creators so I decided to give users of Social Hiking the ability to claim authorship of their maps. Imagine my surprise to discover that Google was inferring authorship of pages where it was not explicitly defined.
If you are a blogger, you will have almost certainly come across seo/link spam – this takes the form of irrelevant comments left on a blog post solely for the purpose of getting a link back to their site (ideally in the comment itself, but also as the link associated with the name of the poster). The ‘wisdom’ is that these links help boost the originators site in search rankings (with a bonus that someone might actually click on it).
As Facebook becomes ever popular, it is rapidly becoming the primary place that “normal” people communicate and interact online. I decided to run a test advertising campaign on Facebook to attempt to further grow the Facebook presence of a hyperlocal website I run.