To a greater or lesser extent, most people write clickbait (‘clickbaiting’ perhaps?) when posting content online. We want people to look at, like and interact with our stuff, so we are bound to write tweets, Instagram posts, Facebook statuses etc. in a way that will attract attention.
If you have a blog, run a small business, or work for a large corporate, you are probably also guilty of writing linkbait (or ‘linkbaiting’) (subconsciously or on purpose). This is content designed to be linked to by other websites. I will not bore you with the details, but the more your site is linked to, the better it probably ranks in Google (and the more people that will find the stuff you are trying to sell).
We do however have a responsibility in the language we use to describe the outdoors!